It's always on my mind, "How can I make a difference in the world~everyday?"  Well, look no more because Aveda has the answer.

Introducing, Light the Way tm a limited edition candle made with 100% organic ingredients-with 100% of proceeds going to Aveda's Earth Month partners and organizations working to save threatened and endangered plants.

The candle has a soothing aroma of certified organic rose geranium sourced from South Africa.  Aveda collaborates with 30 organic farms throughout South Africa.  The partnership allows local families to return to their villages and farms from big cities, where living and working conditions are especially difficult.  For these families, farming rose geranium is an important first step to reclaiming their land and their livelihood. 

Aveda's purpose for the Light the Waytm candle is to encourage caring for the Earth through responsible human actions.  This year 100% of proceeds from the candle sales will go to organizations dedicated to saving threatened and endangered plants.  It is the first of a new series of limited edition candles-each with a new aroma made with certified organic essential oils, available during Earth Month each year.

If that's not enough, the candle debuts in an innovative, environmentally responsible 95% post-consumer recycled (PCR) glass container and the outer carton is printed with soy ink on 55% post-consumer recycled paper.

To purchase a Light the Way TM candle, Visit a Michael Anthony Salon in Chicago (312) 649-0707 or log on to www.aveda.com for details.  You can also call Aveda directly at (800) 328-0849 to find other retail locations in your area.

"Our  mission at Aveda is to care for the world we live in, from the products we make to the ways in which we give back to society.  At Aveda, we strive to set an example for environmental leadership and responsibility, not just in the world of beauty but around the world."                                  -Horst Rechelbacher,founder

Peace on Earth,

Beth Aldrich

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