Are you eating in the Zone? Do you understand what toxic fat is? I'm so delighted because today at 9 a.m. CST/7 a.m. PST, I welcome back Dr. Barry Sears to my radio show, this time to discus his new book, Toxic Fat. Being the author of 12 books and a leading authority on anti-inflammatory diets, including the #1 New York Times bestseller, The Zone, his books have sold more than five million copies and he's here today to shed some light on what we're eating and how we can do it better--for our health! Click here to listen Live today.

A former research scientist at the Boston University School of Medicine and MIT, Dr. Sears is the President of the non-profit Inflammation Research Foundation, where he continues his clinical research on the hormonal and anti-inflammatory effects of diet. In particular, his research is focused on developing innovative dietary approaches in the treatment of obesity, diabetes, heart disease, cancer, and neurological disorders.

In addition to Dr. Barry Sears, we will also be talking with Petter Etholm, CEO of Zone Labs, online at Zonediet.com and CEO of MedWell Foods, both companies founded by Dr. Barry Sears.

Expert at creating and growing retail chains, earlier in his career Mr. Etholm served as Executive Vice President of Nutrisystem, where he managed 250 corporate and 1,000 franchise stores ($500 million in system-wide sales), and owned and operated his own chain of 20 Nutrisystem stores, with annual turnover in excess of $10 million. Additionally, he developed over 40 stores internationally in a two-year period.

Mr. Etholm is a Norwegian-born example of the American Dream. He has created success for hundreds upon hundreds of franchisees and succeeded in franchise and retail leadership in the U.S., Europe and Australia.

Click here to listen today at 9 a.m. CST/ 7 a.m. PST

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