We
would need 5.4 planets to support the world's
population if everyone lived as Americans do. Imagine
the impact of a Wal-Mart in Bangalore, India (it's not
hypothetical — they're working on
it).
But
there's hope. The time is ripe for creating a more
sustainable world through simple changes in habits by
people like us. Why now?
·
Consumers
have access to more information than ever before,
which provides us with the ability to leverage our
purchasing power to shape company decisions and
direction.
·
80% of Americans say that their
purchasing decisions are influenced by whether a
product is safe for the environment.
·
There are more good, green choices in
the marketplace than ever before, and many of these
come from name-brand companies and are available
where you already shop.
The
positive trends are emerging, but they need to happen
much faster and on a much greater
scale.
That's
where Ideal Bite comes in. Like most people,
you probably lack the time and tools to make
green-shopping decisions. There're simply not enough
hours in the day as it is, never mind having to learn
about which products are environmentally friendly
— and which aren't. Ideal Bite can help.
The Ideal Bite provides insight and inspiration,
level-headed advice, and cool tools to take action for
people like you -- who aspire to align their everyday
actions with their personal values.
Small Changes . . . Done by Many .
. . Create Big
Results
Ideal
Bite knows — from countless studies,
experience, and common sense — that negative
environmental messages aren't very helpful. People
simply don't want to be told what's wrong-- without
being told how they can realistically help. As
concerned as we may be, few of us are willing to change
our preferences and lifestyle to help some vague
'greater good.' We need more than that — a
personal reason to make a change, and the knowledge and
inspiration to follow through.
Leveraging today's efficient
communication powers -- emails, blogs, text messaging,
and more -- Ideal Bite is a catalyst for positive
change every day, for all types of people. The
content focuses on personal benefits and positive
impact, and does it with humor and style. It's a simple
but powerful recipe for communicating effectively with
millions of shoppers on a daily
basis.
Some Examples of How You Can Make a
Difference
·
Ideal
Tip: Keep your tires properly inflated.
This will increase your fuel efficiency by two miles
per gallon, and increase the life of your tire by 15%.
If every American made this change, 4 million gallons
of gas could be saved every single day, and we would
have 30% fewer tires in our landfills.
Ideal
Impact: If just 1,000 subscribers made this
change, 994,000 gallons of gas would be saved over
their lifetime.
·
Ideal
Tip: Give up eating your steak just once a
week.
Ideal Impact: If just 10,000
subscribers gave up eating beef once a week, they would
save 1.5 BILLION gallons of water usage, and would stop
more than 60,000 pounds of fertilizer from being
released into the water table.
·
Ideal
Tip: Next time you are in the market for a
shirt, tee up organic cotton.
Ideal
Impact: If just 1,000 subscribers switched,
the use of over 300 pounds of fertilizers and farm
chemicals would be avoided.
