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Media Psychology and You
by Lauren Cassel Brownell

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Lauren Cassel Brownell is a freelance writer and author of the book Zen and the Art of Housekeeping: The Path to Finding Meaning in Your Cleaning. She lives in Jacksonville, Florida, with her husband and two children.

Media Psychology is a relatively new field that studies the impact that media has on our behavior. With new technologies appearing almost daily and media usage at an all time high, this concept has never been more important. As the mother of two young children, I am feeling the impact of our ever-expanding media influence most in my role as a mother, which is why I wanted to take on a new role….that of Media Psychology Mom.

Understanding media used to be straightforward. Media is defined as a means of communication that reaches and influences people widely. Radio, television and newspapers—the media that we grew up with—are now considered traditional media. Cable television entered the mix and greatly influenced our television viewing habits and also complicated what parents needed to monitor. But ultimately, it was still pretty simple. You could unplug the television, block pay per view channels and cancel MTV with its racy music videos.

But the media landscape has become very crowded as of late. And while the power of traditional media is still strongly felt in our society and worthy of study, it is the new mediums that are the most impactful on our children. This “new media” consists of digital, computerized and networked information and communication technologies.

A friend of mine recently attended orientation for parents of new high school students and was informed that if she didn’t already have a Facebook, Myspace and/or Twitter account, that she was probably already so far behind her teenage son in his use of new media that she would probably never catch up. It is a school mandate that my 4th grade son have his own laptop. Half the children that ride the school bus with my daughter have cell phones. What is going on around here?

Access to all the different technological gadgets and programs available today requires that we, as parents, make an entirely new set of rules. We used to make and enforce curfews and warn our children not to talk to strangers. Now we have to forbid our children to text at the dinner table, and consider how often they can use their cell phones when grounded. And as for strangers? That is one of the scariest aspects of this technological age-the access that strangers have to information about our children. It is indeed a whole new world.

So what’s a parent to do? You must be active and involved in the lives of your children. You must be vigilant and you must be educated. The tips below may seem like they are only appropriate for older children, but trust me on this…Even children as young as kindergarten age are amazingly tech savvy these days. Begin the discussion of responsible technology usage with them early. Here are a few tips to keep you in control of the media that your children use:

  • Set up your own accounts on social networking sites. It is not okay to say “I just don’t get it.” You need to understand these applications and speak the “language” that your children use to speak about and on these sites. Most are free and you can set up an account for yourself in a matter of minutes. Then explore a little and surf around the sites.
  • Once your accounts are set up, ask your children what they like about them, why they “follow” certain people on Twitter or choose certain people to befriend on Facebook. Share with them interesting things you found or people you think are worth keeping up with. This will serve a dual purpose. It will let your children know that you are up to date on this trend and it will also open up an entire new topic for discussion. Try not to judge (unless absolutely necessary) at this point. You are trying to open the lines of communication, not nullify them.
  • Insist that your children provide you with usernames and passwords for their accounts. Log onto their accounts on a regular basis and see what topics are being discussed. Click on friends’ pages, pages of parents that your children spend time with, etc. You will quickly be able to determine if there are trouble spots and you can address them head on. Your children may see this as an invasion of their privacy, but reassure them that your concern is their safety and that you respect them.
  • Declare tech free family days. And stick to it yourself! If you declare a tech-free day then you can not check e-mail or respond to your blackberry every time it buzzes.
  • Continue to encourage healthy activities and outdoor time for your children.
  • Don’t fall into a pattern of non-communication with your children. Children everywhere seem to have their noses buried in their cell phones these days texting away. Limit texting time and make clear that there are times that it is inappropriate (such as at the dinner table). Use texting capabilities to your advantage by insisting that it be a primary way that you can keep in touch with them. And surprise them every once in awhile. Send them a text just to let them know that you love them and are proud of them. They will claim it is horribly embarrassing, but they will actually be glad to know you care.

As Media Psychology Mom, I want to serve as a resource for parents and foster an open discussion of media’s (both new and traditional) impact. It is a fascinating topic and one that is changing the way that we all work, play, live, love, laugh and, of course, parent. I hope you will join the conversation with me.





 
 
 
 


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