Diane A. Testa,
MA, has more than 25 years experience leading programs in marketing,
corporate training and business development. She recently left
her role as VP of Commercial Sales Operations for a recognized
leader in the water filtration industry..
When
you hear the word greatness, certain names might
spring to mind: Albert Einstein, Mother Teresa, Michael Jackson.
Think a bit harder and youll realize you know a few
real-life greats as well. Perhaps your officemate
is a computer whiz, or a teacher at your childs school
is a genius at inspiring kids. Most likely you have some hidden
talent, too. If only youd been born with that elusive
greatness gene or raised by superachieving parents
or accepted to an Ivy League college, your life would be so
much better...right?
Wrong, say Pam Bilbrey and Brian Jones, authors of Ordinary
Greatness: Its Where You Least Expect It...Everywhere.
They reason that greatness has far less to do with that one
special thing about a person than it does about his
or her day-in-and-day-out habits and his or her character
as a whole. Here are some of their guidelines for greatness
to help get you started:
Walk your talk. Is there an intersection between what
you say matters to you and what you actually do? There should
be. If you swear up and down that nothing is more important
than family, but you miss every ball game or dance recital,
your actions will speak louder than your words. Or if you
make a grand pronouncement about living frugally but run out
and buy a flashy new car the minute your neighbor does, no
one will take you seriously.
If you make a promise, keep it. Sounds obvious, yes? Actually,
its rarer than you think. We all know someone who makes
big promises and announces lofty goals to their colleagues
and friends, only to let them fall by the wayside. The secret,
says Bilbrey, is to make only commitments that are manageable
and realistic and keep themconsistently. Saying youll
deliver the big project first thing tomorrow (instead of 5pm
on Friday, which is what will actually happen) may sound good
at the onset, but your hero status will quickly falter when
you cant come through as promised.
Think about it like this: While a homerun every once
in a while is great, a solid base hitter is someone you can
depend on, says Bilbrey. When youre tempted
to make a promise, think realistically about whether you can
keep it. If youre not sure, keep your mouth shut.
Do sweat the small stuff. (Or at least pay attention to
it.) With jam-packed schedules and busy days, its
easy to let the little things escape your notice. But its
those tiny details that can set you apart from the rest. Pay
close attention in meetings and interactions with others and
keep thorough notes on things that will be important later:
Does your client have a food allergy he mentioned in passing?
Remembering this tidbit for future dinner meetings shows him
you can be trusted with detail-intensive projects. Is your
boss a morning person? If youve noticed shes more
productive in the early hours, you can plan your interactions
around her schedule, getting more work done more efficiently
and improving your relationship.
Plan for the worst. It may seem a bit doom and gloom, but
it will save you in a pinch every single time. Even if things
go according to plan 99 percent of the time, its that other
1 percent that can really get you into trouble. Lets say
youre working on a big project with a tight deadline. Carefully
think through any obstacles that might arise and lay the groundwork
for solutions, in advance. When trouble strikes, youll be
prepared and your work wont suffer-a true sign of greatness.
No matter how good your work has been in the past,
you are only as good as your last mistake, warns Jones.
So think like a Boy Scout and be prepared. And if everything
does go smoothly, you can enjoy being pleasantly surprised.
Align yourself with the other greats in your
life. Once you understand how ordinary greatness works, and
how to recognize it in yourself, youll begin to notice
glimmers of greatness in others around you. Team up with these
people. Cultivate relationships with them. And it may go without
saying, but be sure to also disassociate yourself from the
not-so-greats who surround you.
Always act as if someone is watching you. It may sound like
the same warning you give your kids before school, but it
applies to you, too. Try working every dayin your personal
life as well as at your jobas though your boss were
standing beside you taking notes for your evaluation. In other
words, use your time wisely, meet deadlines, and dont
cut corners. Youll be less likely to make mistakes and
more likely to pick up good working habits and life skills.
Your efficiency and diligence will be noticed by others-and
not just at your quarterly review.
Be known for your integrity. Your mother was right: Honesty
is the best policy. Integrity may mean owning up to a mistake
or admitting a failure, but it also means the people around
you can depend on you for transparency. And that goes a long
way in the business world.
Know when to ask for help. Being great doesnt mean that
you have all the answers all the time (just ask any parent!).
Take the president of the United States for example: Even
the leader of the free world works with experts and advisors
every day before making important decisions. A big part of
greatness is recognizing it in others, and knowing when their
expertise is more efficient than your own.
Asking for help is not a sign of weakness, says
Jones. Its a sign of intelligence. Its
also a powerful tool to have in your arsenal. Youll
be able to guarantee that you can always get the job doneno
matter what your own personal level of expertise may be.
Read at least six books a year. Sound like homework? It doesnt
have to be! Start each year by making a list of books you
want to read. And if youre not a big reader, dont
worrypace yourself! Pick six books from all different
genres and topics (and maybe slip in a fun read or two!) including
a few that you wouldnt normally think of choosing. By
the end of the year you will have expanded your horizonsyou
will have learned about new topics, considered differing points
of view, and perhaps even developed a palette for a new writing
style.
Keep your curious spirit. As children, we were curious about
everything in the world around us: How do things work? Why
do people act a certain way? Where do things come from and
how are they made? Our interest in the world around us made
us great observers and spurred the questions that grew into
the knowledge we have as adults. Jones advises that we hold
on to our curious nature. The minute you think you know it
all is the minute you close the door on your pursuit of greatness.
Be a risktaker. Imagine all of the things we would be living
without if it werent for risktakers: electricity, airplanes,
even the Internet. Taking the easy route is safe, sure, but
it rarely leads to greatness. Success isnt easy, and
its not going to come to you while youre sitting
idly at your desk. So get out therego against the grainyou
could be behind the next great discovery of something we cant
live without!

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